Gire Posted October 17, 2007 Share Posted October 17, 2007 Yeah...the "Ricky, Ricky, Ricky" ad. "Ricky" is driving through the forest, all the animals are calling out to him b/c his Subaru was built in an eco-friendly plant... I never saw that ad (and I watch enough TV), but that sounds completely stupid. At least the Tribeca commercial from 05 with all other SUV's crumble into dust had some creativity, even if it was a littel cheesy... Link to comment Share on other sites More sharing options...
Neurodancer Posted October 17, 2007 Share Posted October 17, 2007 The bigger problem with that is Subaru expects miracles from an ad agency when they don't have the product. Now that a lot of other cara can be had with AWD, Subaru has lost this edge. Subaru needs something new that an ad agency can't provide.. they need creativity at the design level. I tend to disagree with this sentiment. I did a lot of research prior to buying my Legacy - much more than the average buyer. In my book, the LGT scored near the top of the charts when it came to performance, value, reliability and safety. The problem is that no one knows what value can be found in this car. It truly is comparable to a german car selling for $5-10k more (granted it would need to add the usual creature comforts like bluetooth, HID, adaptive cruise control and a nicer sound system to truly compete, but there is room to add this and still be a value). Subaru has effectively advertised the Outback and they are improving on the Impreza (though that can change now that they canned the agency!), but their Marketing group has dropped the ball on the Legacy. No one even knows what this car is. If Subaru even pushed a little cash towards marketing the Legacy, sales would improve dramatically - their market share could only improve from their current position. I think they should spend a little time looking at VW's marketing of the Passat, Acura's effort with the TL & TSX and even Honda's pitch with the new Accord. These are all views into how to sell to a demographic that would jump all over the Legacy if they even knew it was available as an alternative. I have already had a number of positive comments from friends and strangers about my new GT, and none of them knew it was a Subaru. People only know Subaru for the Outback and Impreza (with a small group aware of the Tribeca), and I live in an area where AWD is a selling point! My $0.02... Link to comment Share on other sites More sharing options...
GrayT Posted October 17, 2007 Share Posted October 17, 2007 I've never said this before... ...but I sure wished that I watched TV. I have NO idea what you guys are talking about with all these commercials, but it sounds interesting. Link to comment Share on other sites More sharing options...
LongHiway Posted October 17, 2007 Share Posted October 17, 2007 We'll have to wait and see. I think, this is the first step that SOA took when they brought over an exec from FHI to take over NA marketing. Link to comment Share on other sites More sharing options...
BigT Posted October 17, 2007 Share Posted October 17, 2007 AT least I saw the ads they had now. They must be targeting different ads to different areas because I never saw the ricky ad in NY. The ads I saw looked damn good though. A huge improvement over Cheryl Crow. BTW they absolutely should not hire Toyota's agency. Mr. Opportunity makes me want to blow his head off with a shotgun! Link to comment Share on other sites More sharing options...
jagcars26 Posted October 17, 2007 Share Posted October 17, 2007 I tend to disagree with this sentiment. I did a lot of research prior to buying my Legacy - much more than the average buyer. In my book, the LGT scored near the top of the charts when it came to performance, value, reliability and safety. The problem is that no one knows what value can be found in this car. It truly is comparable to a german car selling for $5-10k more (granted it would need to add the usual creature comforts like bluetooth, HID, adaptive cruise control and a nicer sound system to truly compete, but there is room to add this and still be a value). Subaru has effectively advertised the Outback and they are improving on the Impreza (though that can change now that they canned the agency!), but their Marketing group has dropped the ball on the Legacy. No one even knows what this car is. If Subaru even pushed a little cash towards marketing the Legacy, sales would improve dramatically - their market share could only improve from their current position. I think they should spend a little time looking at VW's marketing of the Passat, Acura's effort with the TL & TSX and even Honda's pitch with the new Accord. These are all views into how to sell to a demographic that would jump all over the Legacy if they even knew it was available as an alternative. I have already had a number of positive comments from friends and strangers about my new GT, and none of them knew it was a Subaru. People only know Subaru for the Outback and Impreza (with a small group aware of the Tribeca), and I live in an area where AWD is a selling point! My $0.02... +1 agreed. Link to comment Share on other sites More sharing options...
SLegacy99 Posted October 17, 2007 Share Posted October 17, 2007 BTW they absolutely should not hire Toyota's agency. Mr. Opportunity makes me want to blow his head off with a shotgun! Youre thinking of Honda.....guess that shows how effective their ads are. Link to comment Share on other sites More sharing options...
bms231 Posted October 17, 2007 Share Posted October 17, 2007 all i can say is..... RIIIIIIIICKKKKKKKKEEEEEEEEYYYYYYYYY hopefully they produce better ones. the new impreza commercial isnt horrible. Link to comment Share on other sites More sharing options...
fuzzydd Posted October 17, 2007 Share Posted October 17, 2007 I've never seen a Legacy commercial on TV Link to comment Share on other sites More sharing options...
PiKap335 Posted October 17, 2007 Share Posted October 17, 2007 all i can say is..... RIIIIIIIICKKKKKKKKEEEEEEEEYYYYYYYYY Link to comment Share on other sites More sharing options...
LongHiway Posted October 17, 2007 Share Posted October 17, 2007 It's still wierd, isn't it. How many of us would be still happy if Subaru's were as popular as Camrys or Accords? Link to comment Share on other sites More sharing options...
whitetiger Posted October 17, 2007 Share Posted October 17, 2007 Joe Isuzu should advertise for subaru. Link to comment Share on other sites More sharing options...
NateWA Posted October 17, 2007 Share Posted October 17, 2007 Subaru should hire the company doing the coors light commercials. thats one way they could definitely sell more new imprezas. Just all hot girls pillow fighting and then at the end have the wrx scream off with the boxer rumble. Id be sold then. Link to comment Share on other sites More sharing options...
EuLoGy Posted October 17, 2007 Share Posted October 17, 2007 This is kinda bad... but I do somewhat enjoy having a not-so-common car with my spec. b. I would hate seeing them everywhere. I used to have a honda accord and definitely didn't feel as unique! But as for advertisement, Subaru needs to appeal to a younger audience. To be honest most people I see driving subies are middle aged and older except for the STI of course. I feel this cuts out a significant amount of the market because a lot of us 20 somethings who just get out of college want to can our old beat up cars and get something nice! With a little bit of young appeal and showing the true performance of the lgt would definitely go a long way. Sorry about the rant.... Link to comment Share on other sites More sharing options...
NateWA Posted October 17, 2007 Share Posted October 17, 2007 ^^ agreed. I was talking to this chick in one of my classes and somehow the conversation got to cars.. anyway I was saying that im getting a new car in june after i graduate and she asked what I was getting. I said Subaru Legacy gt. she was like "oh, hey thats ok I drive my parent's old oldsmobile" hahaha yeah I think the brand image with non-enthusiasts is pretty pedestrian to say the least Link to comment Share on other sites More sharing options...
SLegacy99 Posted October 17, 2007 Share Posted October 17, 2007 Still, I d like Subaru to gain enough capital that they produce some more exciting cars. i.e. a new SVX. Link to comment Share on other sites More sharing options...
BigT Posted October 17, 2007 Share Posted October 17, 2007 Youre thinking of Honda.....guess that shows how effective their ads are. I'm pretty sure Toyota started it with the guy that had a TV for a head. He was the original Mr. opportunity. Honda came out with the cartoon character version much later. Toyota had it like maybe 10 years ago. Link to comment Share on other sites More sharing options...
Gire Posted October 17, 2007 Share Posted October 17, 2007 I'd like them to bring back Crocodile Dundee to do all their ads again. Link to comment Share on other sites More sharing options...
EuLoGy Posted October 17, 2007 Share Posted October 17, 2007 you know whats bad... is I think hyundai does a better job with marketing! I mean! They have Kelsey Grammer (Frasier) as the spokesman in their commercials! If "high-class yuppy" Frasier likes it, shouldn't you?? hehe... Link to comment Share on other sites More sharing options...
rs6er Posted October 17, 2007 Author Share Posted October 17, 2007 They also do work for Porsche Did. They don't have Porsche anymore. Link to comment Share on other sites More sharing options...
spicytuna Posted October 19, 2007 Share Posted October 19, 2007 maybe we can get something better than sheryl crow..... Stop complaining! They have Jennifer Lopez in the Legacy commercials in Japan. Link to comment Share on other sites More sharing options...
fzanetti Posted October 19, 2007 Share Posted October 19, 2007 Yeah seriously, now that I think back to the first subaru commercials subaru has done nothing but F it up royaly. First they start off marketing the car so everyone thinks its made in australia. Then they keep pushing it with environmentaly friendly and family friendly sheryl crow crap. What ever happened to the very first wrx commercial where they show the blue WRX tearing up a windy mountain pass. Lately the coolest Subaru commercial was for some motor oil with a STI in it saying something about getting all 300 horsepower out of your engine. Other companies are doing a better job of advertising our cars then we are. That's exactly why the LGT is a crappy seller, still today MANY people doesn't have a clue about our cars.. And I am talking enthusiasts too!!!! Shame SoA shame!! Please learn with BMW!!!!! Flavio Zanetti Boston, MA Link to comment Share on other sites More sharing options...
whobaru Posted October 19, 2007 Share Posted October 19, 2007 ^^ agreed. I was talking to this chick in one of my classes and somehow the conversation got to cars.. anyway I was saying that im getting a new car in june after i graduate and she asked what I was getting. I said Subaru Legacy gt. she was like "oh, hey thats ok I drive my parent's old oldsmobile" hahaha yeah I think the brand image with non-enthusiasts is pretty pedestrian to say the least Ya, everybody I tell I have a Subaru is thoroughly unimpressed. Then, when I take them for a ride, they start asking questions. I told my family back in California I drive a Subaru and they think I'm all grown up now (recently married), but when they get here (visiting next week) and see my modded gt they'll probably roll their eyes and think, "Same old kagen He'll never grow up" Link to comment Share on other sites More sharing options...
laz Posted October 19, 2007 Share Posted October 19, 2007 Do you have pics somewhere here on the site of your ride? ^^ X --- Link to comment Share on other sites More sharing options...
rs6er Posted October 19, 2007 Author Share Posted October 19, 2007 Everybody is always asking my what kind of car my Spec B is, even Subaru owners. Link to comment Share on other sites More sharing options...
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