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Subaru's new ad campaign


47ka

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Posted

I do like the new "Subaru Heaven" spot that I have seen.

 

But I have to agree. It is disappointing that the Legacy continues to be in the back corner, in the dark.

Guest heightsgtltd
Posted
Too bad Subaru doesn't use my company, this is an inherently flawed campaign :lol:
Posted
Funny...I was about to post this. Did the last sentence piss anyone else off, or was it just me?

 

Yup, which was why I put in the comment about my 1990 Legacy wagon.

 

Too bad Subaru doesn't use my company, this is an inherently flawed campaign :lol:

 

Apart from the lack of Legacy, how so? I don't have any marketing background.

Posted
subaru ads apart from the rally one are just missing testosterone. plain and simple.
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Posted

I like the campaign but those advertisements are full of fail.

 

Subaru Heaven - sounds like a great ad, but Foresters were made starting 1998. You mean to say that a 10-year-old Subaru is so worn out that it is destined for nothing more than the junkyard? I would have put a Loyale or Brat in the spot.

Priorities - great ad but the car is merely a transportation device here.

Not For Sale - plausible but reaching. Not a real-life situation.

Wash Me - anybody who "loves" their Subaru will keep it clean to prevent rust so they can enjoy it for years.

The Fly Out - sounds depressing, really.

Parking Meter - feeding meters is illegal (at least around here)

Posted
Too bad Subaru doesn't use my company, this is an inherently flawed campaign :lol:

More info please! :) I'm from a marketing background as well but I haven't seen any of the ads except for the linked heaven one. I have no opinion on it yet excpet for what rao said. :lol: Changed again??? My god... so what makes you think it will fail besides that they change it every 2 months? I'm just curious! :D

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Guest heightsgtltd
Posted
More info please! :) I'm from a marketing background as well but I haven't seen any of the ads except for the linked heaven one. I have no opinion on it yet excpet for what rao said. :lol: Changed again??? My god... so what makes you think it will fail besides that they change it every 2 months? I'm just curious! :D

 

They need to pay me for that, and I don't come cheap :lol:

Posted

The new ads worked for my mum. She is a two time buyer of Subaru who currently has a 9 year old Forester. She has the itch to move on and said she would take a look at new Forester.

 

She remembered the ad(campaign) to tell me about it.

Guest heightsgtltd
Posted
The new ads worked for my mum. She is a two time buyer of Subaru who currently has a 9 year old Forester. She has the itch to move on and said she would take a look at new Forester.

 

She remembered the ad(campaign) to tell me about it.

 

exactly

Posted

The Forester is selling thus far so the ad campaign must be working with some

 

When I got my oil changed on saturday there were 3 lined up with temp plates waiting to be picked up.

Guest heightsgtltd
Posted
Just saw the heaven one... creepy, bizarre and wrong in so many ways :lol:

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