because the majority of us hecklers actually help people on the forum also, and have fun sometimes. need to have a healthy balance in order to not become bored to absolute death on this forum. When you've been on the forum for years and see the same thread question thats been asked just the day before, you can't help but heckle because the poster was too lazy to search the forum.
Also, a brand new member who also becomes a vendor immediately with a questionably thought-out company name is bound to feel the heat. Proclaiming products that are nearly too-good-to-be-true for the price without any factual data, testing, or even a website is BOUND to be questioned on their intentions on this forum. This was a classic case of jumping the gun in a very critical automotive forum.