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Help with Advertising Project about Legacy's.


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Outback already has LLBean.

 

Legacy maybe go with something sporty but dignified, if you must associate another brand. Personally, I would stay away from it.

 

Something that compares safety features with other cars in it's class (lord knows we wish they could compare features list, but that is just embarrasing for Subaru...)

 

Then go into full time, symmetrical AWD that doesn't need to react, because it is always ready. (make an analogy to a watch, or something that always runs, not something that has to play catch-up, like some other AWD systems.)

 

Once all the safety credentials, and capabilities are addressed, show a split screen... Upper diagonal half is the dash board, with view of the paddle-shifters. Show the lower right diagonal half with a view of the SI drive knob and a manual trans shifter.

 

At the same time... Automatic presses s# button, clicks downshift on the paddle, and the lower manual, cranks the s# knob, and shifts down to fourth gear, the revs on the automatic dash rise sharply, with the appropriate engine sound, and the torque diagram change on the dash...

 

then cut to a rear three quarter view of the car pulling away at speed.

 

"Oh, and we're faster, too." :D

 

Another ad could chronicle the old Legacy rally cars, change over to GC imprezas, and newer STI rally cars, the STI road car, and back to the new Legacy GT or Spec B.... Subaru's "Legacy" of motorsports and AWD performance, from the rally course to your driveway.

 

 

That is what the Legacy adds missed before, aside from... ummm... airplay. A sense of safety, practicality, and value may have been there, but they ignored the fact that the 05+ turbocharged GT is a screamer, and faster than most, if not all of it's competition. The 3.0R is probably not going to be an utter slouch, either.

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K.d. Lang music.

A silhouette of a woman walking on a beach. It's sunset/sunrise. Subaru car in foreground. Woman in the background. Camera starts to zoom in on the chic. She looks at camera (as if looking at car). Since we are playing K.d. Lang here, the woman? should look like this:

 

http://img337.imageshack.us/img337/1006/rosiered2er5.jpg

 

of course you can change the music and put in a hot model. but this is Subaru...lol

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