Subaru Reports Best Febraury Sales in Almost 20 Years

Didn't see this posted anywhere yet.

 

Subaru of America, Inc. today reported total sales for February of 14,524 units. This total represents a seven percent increase over the previous year, and is the best February sales since 1986. In addition, both Legacy and Forester model lines posted double digit growth.

 

“February was a great month for Subaru, one of the best in our history,” said Fred Adcock, executive vice president, Subaru of America, Inc. “We are pleased to see this positive momentum as customers continue to recognize the benefits of Subaru Symmetrical All-Wheel Drive. Sales of our core products showed double digit growth, and we expect this trend to continue.”

 

The Subaru Legacy model line recorded a 14 percent increase in February with 6,711 units. Legacy Sedan sales were up 39 percent from the same period last year and Subaru Outback also recorded strong sales of 4,592 units for the month. Subaru Forester posted 5,053 units in February, showing a 16 percent increase from the prior year. The Impreza line recorded 2,273 unit sales, while Subaru Baja recorded 487 units for the month.

 

I'm betting the rough winter in the northeast and midwest attributed to this a little, but it's good to see legacy sales jump forward. It's gonna be interesting to see how the Consumer Reports news ties into the figures for the upcoming months.

of which 5 were red 3.0rs.

and one was a silver 5eat LTD

Count a Regal Blue manual GT in there for me. Man, you think with sales like that they would send us all a 'Thank You' gift or something.... Oh well. I guess having my Legacy is good enough for me.

of which 5 were red 3.0rs.

 

there's a white 3.0R outback sedan at my local dealer. First one I've ever seen.

And one SWP 5MT wagon.

And one SWP 5MT wagon.

 

Make that at least TWO SWP 5MT wagons...

add an Obsidian Black Pearl 5eat to that.

Sad to see that in 1986 Subaru sold more cars, hehe.

 

-B

Hehe, my friend had a 86 Subaru DL

One black 5MT GT LIMITED

They say winter inflated sales..i say new bad %@# styling and umm.... A LOT more power are what sprouted larger sale numbers if you ask me.

I think part of it is that the big snowstorms out east wiped out a few weekends in january, hence the low jan sales. These people finally dug themselves out and bought new cars in feb. I'll admit, most of the reason is because the car is bad ass. I can't imagine having a different car right now.

Now this is encouraging for everyone Stateside because as we know down here in Australia that more sales = better performance equipment.

Adam.

And one Atlantic Blue LGT 5man

I think there are way more vehicle options now than there were in 1986. They have a much smaller market share than they did 20 years ago. Back in the day if you wanted a Subaru-esque car then your only choice was a subaru. Now with so many AWD choices and SUVs (which were pretty limited in '86) people have a lot more to consider when they buy a car.

Were AMC/Eagle still in business in 86? I forget when they stopped making the lifted Eagle sedan and wagon with AWD, and went to rebadging chrysler/mitsubishi products. Now Plymouth and Oldsmobile have joined it on the junkheap of historic auto nameplates.

 

But yeah, it is amazing (and I am very thankfull) that SUV sales haven't obliterated AWD car sales altogether, plus all the sub-brands and badge engineering of both the Big 3 and Japanese companies like Honda and Toyota, and their growth in general. The pie slices are definitely getting thinner. Any market that will support 5+ different models of the exact same GM SUV is getting sliver thin.

One was a Brilliant Silver Legacy GT Sedan 5-speed manual

got mine on 2/1/05 3:00pm a pearl white lgt 5mt:)