babyvoxfan Posted July 7, 2004 Share Posted July 7, 2004 Just got my new Road and Track for August, and there's a two-page ad featuring the Legacy's headlights and the Subaru logo on one page, and the rear 3/4ths of a Legacy on the next with the crossover list like the Outback commercials. I saw this before online, but I can't remember where... Glad to see Subaru took this national! Faster than ------> BMW 530i, Audi A4 Quattro, Porsche Boxter Corners better than ------> BMW 530i, Audi A4 Quattro 0-60 MPH ------> 5.8 Seconds Germany ------> In Mourning :lol: :lol: :lol: And in the text, they reiterate that it was Japan's Car of the Year- Subaru Marketing is finally kicking ass! Link to comment Share on other sites More sharing options...
Stasy Posted July 7, 2004 Share Posted July 7, 2004 Car And Driver has it too. Last month they had a full article on the Outback (with some mention to the Legacy) and a simalar looking ad for the Outback. Link to comment Share on other sites More sharing options...
Dr. Zevil Posted July 7, 2004 Share Posted July 7, 2004 [quote name='babyvoxfan']Just got my new Road and Track for August, and there's a two-page ad featuring the Legacy's headlights and the Subaru logo on one page, and the rear 3/4ths of a Legacy on the next with the crossover list like the Outback commercials. I saw this before online, but I can't remember where... Glad to see Subaru took this national! Faster than ------> BMW 530i, Audi A4 Quattro, Porsche Boxter Corners better than ------> BMW 530i, Audi A4 Quattro 0-60 MPH ------> 5.8 Seconds Germany ------> In Mourning :lol: :lol: :lol: And in the text, they reiterate that it was Japan's Car of the Year- Subaru Marketing is finally kicking ass![/quote] Awesome! Very cool to see that they aren't focusing all thier attention on the outback. They need to market this car.. it's going to be a hot seller. Link to comment Share on other sites More sharing options...
Ninjapimp Posted July 7, 2004 Share Posted July 7, 2004 Someone posted that ad here online. Very funny! :) Link to comment Share on other sites More sharing options...
Dr. Zevil Posted July 7, 2004 Share Posted July 7, 2004 Yeah, but that ad looked like it wasn't an official ad release. i would be interested to see how the national ad compares with the ad that was in that local paper. Link to comment Share on other sites More sharing options...
PeteNJ Posted July 7, 2004 Share Posted July 7, 2004 Anyone have a scanner? :D Link to comment Share on other sites More sharing options...
SoldonSubie Posted July 7, 2004 Share Posted July 7, 2004 Here's the link to the local ad. They are still running it. [url]http://www.legacysti.com/viewtopic.php?t=1212[/url] It is in the same format as the national ads. I would think that SOA would need to approve the content. Link to comment Share on other sites More sharing options...
axis008 Posted July 7, 2004 Share Posted July 7, 2004 [quote name='SoldonSubie']Here's the link to the local ad. They are still running it. [url]http://www.legacysti.com/viewtopic.php?t=1212[/url] It is in the same format as the national ads. I would think that SOA would need to approve the content.[/quote] That ad is my favorite :D. Too bad 5.5 is a bit far fetched but maybe attainable. -ben Link to comment Share on other sites More sharing options...
Dr. Zevil Posted July 7, 2004 Share Posted July 7, 2004 That ad looks hokey. It looks completely amateur. Link to comment Share on other sites More sharing options...
SC GT Posted July 7, 2004 Share Posted July 7, 2004 People magazine had a cool one with the Legacy GT. Very similar to the Outback print ad. Link to comment Share on other sites More sharing options...
Legacy_Fan Posted July 7, 2004 Share Posted July 7, 2004 The ads are showing up all over. I saw the same full page Legacy GT sedan ad in "Tennis" magazine, next to the MB, TL and Audi ads. Its' starting!! Interest is growing and won't peak for another 6 months or more. Glad I have my order in. Link to comment Share on other sites More sharing options...
agctr Posted July 8, 2004 Share Posted July 8, 2004 Puts a grin on my face from ear to ear...... Link to comment Share on other sites More sharing options...
Dr. Zevil Posted July 8, 2004 Share Posted July 8, 2004 Yeah, and I am seeing more and more GT commercials. Last night I saw one during a baseball game on ESPN. It was in High Def. too :D Link to comment Share on other sites More sharing options...
Ken S Posted July 8, 2004 Share Posted July 8, 2004 Kintama -- that's funny. Ken Link to comment Share on other sites More sharing options...
PPower Posted July 8, 2004 Share Posted July 8, 2004 I think the first ad that I saw for the GT (not OB) was in Sporting News. I'm a bit surprised that they toned it down from 5.5 to 5.8 seconds except for the fact that they may want to write that it is slower than the WRX when it may not be in reality. Gotta wait for the magazine full tests. Link to comment Share on other sites More sharing options...
Guest *Jedimaster* Posted July 8, 2004 Share Posted July 8, 2004 WTF is kintama? Link to comment Share on other sites More sharing options...
MtnSub Posted July 8, 2004 Share Posted July 8, 2004 Kintama, Huevos, Chutzpah, whatever you call it, the Leg GT print and TV adverts are BOLD. These adverts make big claims and set very high expectations. The TV advert uses words like “revolution” and claims a new standard has been set for sport wagons. The print advert claims to be faster than two Porsche's and a BMW X5. This is fighting language, “bring it on”. This is EXTREME marketing and very deliberate. I cannot remember the last time I saw this level of aggressive image change and std setting. Based on how many different channels I have seen the TV advert and how frequently they are running the advert, this is a major campaign. Subaru has challenged the big dogs to a match. I am anxious to see how they back up the claims and conduct actual game. You don’t use such strong language and launch a massive image campaign without a short-term and long-term plan to back it up. The “Car & Driver”, “Road & Track” drive compare event around the country may be an initial peak at the game plan. This is going to be fun to watch. Link to comment Share on other sites More sharing options...
Guest *Jedimaster* Posted July 8, 2004 Share Posted July 8, 2004 Oh. Balls then. Link to comment Share on other sites More sharing options...
Ken S Posted July 8, 2004 Share Posted July 8, 2004 Yep, Japanese for balls. Literally translated "golden balls". But in Japanese, one would typically not use the term to imply boldness, brashness or courage. Ken Link to comment Share on other sites More sharing options...
Guest *Jedimaster* Posted July 9, 2004 Share Posted July 9, 2004 Thank you, grasshoppah :lol: Link to comment Share on other sites More sharing options...
PPower Posted July 9, 2004 Share Posted July 9, 2004 Ken, so when do you use "golden balls"? Link to comment Share on other sites More sharing options...
Ken S Posted July 9, 2004 Share Posted July 9, 2004 Ah, yes my young grasshoppers. Kintama is used only in the purest and simplest form; when literally talking about the golden balls, nothing else. :lol: Ken Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.