The Legacy Ad we've always wanted

SoldonSubie · June 27, 2004

Local dealer is running this one. It looks like the OB XT ad in C&D this month, so it's from Subaru.

Notice how they don't even mention VW or the A4. That's OK, the Leggy outclasses both of those also:

**SC GT** · June 27, 2004

That's interesting considering the national print ad in People magazine is similar, but lists the 0-60 time at 5.8. It's cool, though, how Subaru is going straight after Germany, and not even mentioning any Japanese cars.

7stars · June 27, 2004

nice ad :)

CombatCQB · June 27, 2004

hmm... I have a feeling that's a local ad. Also, that's a big list of cars to challenge. I'm not sure the Boxster S will loose out so easily. The last time I drove a Boxster S, it was a fast car.

**gt_ltd** · June 27, 2004

SubaruAmerica.com :?: looks like local ad. to me too.

SoldonSubie · June 27, 2004

It IS is local ad. However, it is in the same format (with the lines directing you up and down and across the page) as the OB XT ad in C&D and the Forester ad in my wife's "Ladie's Home Journal". The OB XT ad states that it's 5.9 0-60 time is faster than X5, boxster, Cayenne and Allroad. Boxster 0-60 time in C&D is 6.0. They didn't have data for the "S" version.

CombatCQB · June 27, 2004

Yea, I'm a fan of the boxster and the S version is no slouch. I'd be curious about a comparison in performance, utility wise it's apples and oranges. But it would be a nice feeling to blow by all those people to feel so superior in their expensive cars. Somehow, the S430 doesn't feel like it belongs in that list. It's big and powerful and full of luxuries that doesn't leave much to desire, plus it rides like it's floating on water. Just not the kind of car I'd be shopping for along with a Legacy.

SoldonSubie · June 27, 2004

The Legacy's direct competition is, IMHO, as follows: VW Passat 4 motion (4, 6 and the absurd w_8 ) Audi a4 quattro both 1.8t and 3.0. Not quite the s4 though...until the STI that is :D Jag X- type BMW xi (both 2.5 and 3.0) The a4 1.8t with the "premium pack (leather, sunroof, etc) and 17 inch wheels is priced almost exactly at what the GT sedans are going for. Problem is that image wise Subaru is known as a quirky alternative to Honda, Toyota and Nissan. Trust me, I own a new OB XT, it is LEAGUES ahead of those other makes. I couldn't say the same about my 01 OB. This ad is an attention getter. Joe public looks at it and says, wow, 5.5 seconds to 60, thats pretty fast, maybe I'll check it out..... After that Subaru, or the local dealer, is hoping the car will sell itself.

**SUBE555** · June 27, 2004

And that is by far the hardest thing soldon, getting the people in to look. They do indeed sell themselves. Franz was looking at a WRX until I told him about the new GT coming. Once he saw the data and pics, he was sold. I'm going with him on Tuesday to pick it up. Like said many times, they sell themselves. Many people just wouldn't even look at or consider them though unless they got a good nudge or something to push/bring them in.

CombatCQB · June 27, 2004

They've done really well in selling their cars as solid AWD utility vehicles. That's the area they knew they could prove their value. Now that they've added build/interior quality, it's a matter of pushing that point on top of the AWD functionality. But I have a feeling that SOA will have the same problem as Honda and Toyota. They built their reputation on price and reliability, but couldn't push luxury without using another name. The Lexus brand it doing so well that Toyota will introduce it in Japan.

**godwhomismike** · June 27, 2004

[quote name='CombatCQB']They've done really well in selling their cars as solid AWD utility vehicles. That's the area they knew they could prove their value. Now that they've added build/interior quality, it's a matter of pushing that point on top of the AWD functionality. But I have a feeling that SOA will have the same problem as Honda and Toyota. They built their reputation on price and reliability, but couldn't push luxury without using another name. The Lexus brand it doing so well that Toyota will introduce it in Japan.[/quote] They'll call it - Saabaru :D But seriously, think 9-2x. I could see it happening if GM buys some more into Subaru. Anyhow, thinking of Saab, I think Saab builds some nice looking turbocharged cars - all they need is some AWD and a little bump in hp and I would be all over them. - Mike

**axis008** · June 27, 2004

That ad is hilarious! Nice! Way to go Subaru!

coolbluelb · June 28, 2004

So who else tried to go to SUBARUAMERICA.COM? It did not come up as a valid web page for me (althought a$$kickingsubaru.com works just right).

Drift Monkey · June 28, 2004

[quote name='CombatCQB']Yea, I'm a fan of the boxster and the S version is no slouch.[/quote] I'd take an S2K anyday over a Boxster. 5.5 is still being a bit generous methinks. :wink:

racerdave · June 28, 2004

[quote name='Drift Monkey'] I'd take an S2K anyday over a Boxster.[/quote] [img]http://forum.e46fanatics.com/images/smilies/whacky10.gif[/img] Even over a Boxter S.

Drift Monkey · June 28, 2004

[quote name='racerdave']Even over a Boxter S.[/quote] Indeed. What a bargain a used S2K is right now! I am very tempted...

orpie_lightfoot · June 28, 2004

rem is all

ha-evolution · July 1, 2004

[quote name='Drift Monkey'][quote name='CombatCQB']Yea, I'm a fan of the boxster and the S version is no slouch.[/quote] I'd take an S2K anyday over a Boxster.[/quote] Yeah, so would I!

CombatCQB · July 1, 2004

I'd get a S2K for a project car to work on and autox, but I'd still get a boxster if I could just for cruising. Just something about the rumble of the mid mounted engine and the whole porsche feel, but that's just me.

RSPDiver · July 1, 2004

[quote name='Drift Monkey'] 5.5 is still being a bit generous methinks. :wink:[/quote] maybe the bolted on some STi wheels/tires and did a 4K clutch dump. :P YAY!