Opie Posted October 7, 2008 Share Posted October 7, 2008 October 6th, 2008 You may have noticed some changes to the SubaruChallenge.com website, recently Subaru of America's marketing department decided that they liked the SubaruChallenge idea so much they wanted it and also decided that we should just give them the name, the event format and the website content we have worked so hard on for the past 6 years. Because we have worked so hard over the past 6 years with individual Subaru dealerships and Subaru of America's own regional offices to host the best automotive customer appreciation events in the U.S. we did not feel obligated to just give away our hard work. In response, Subaru of America has made it clear that if we do not give them the items they are requesting, that we are no longer welcome to use their name/identity/etc. In our opinion, this is an attempted, very-hostile take-over of the Challenge idea and format, none of which was created by Subaru of America. We at the now re-named ChallengePromotions.com do not think this is right, operating as SubaruChallenge.com we have always promoted Subaru products, Subaru dealers and the Subaru of America Corporation in a positive and beneficial light. We did it to spread the joy of owning and driving a Subaru vehicle to owners who may have never known the performance side of their vehicle's. We did it to help Subaru succeed and apparently it has done all these things and now S.O.A. wants it for their own. We would love to see the SubaruChallenge idea grow and even be fully endorsed by Subaru of America as long as it as done in the proper manner of doing business. What does this mean for the Upcoming Florida and Folger Subaru Challenge events? Nothing, these events are being put together by independent Subaru dealerships and enthusiasts not involved at all with this decision from S.O.A. and both of these events will be held as planned. How do I get to the website content? The website seems to be down Due to all the host changes, there may be some delays while the DNS is updated, once that is done the http://www.SubaruChallenge.com address will forward to the new site, if that isn't working you can acess the site content directly at http://www.ChallengePromotions.com What does this mean for the future Subaru Challenge events? While that remains to be seen, at this point it is doubtful that any future Challenge events will have Subaru in the name. Who can I contact to voice my opinion? At this time you can send questions or letters of support to: info@challengepromotions.com Contact information for those in the S.O.A. Marketing Department may be provided in the future. The site previously-known as SubaruChallenge.com would like to thank the following for their support over the past 6 years: All of the over 2,300 participants Subaru of America South Central Region Subaru of America Great-Lakes Region Subaru of America Penn-Jersey Region Subaru of America Mid-Atlantic Region Subaru of Indiana Automotive, Inc. Mastro Subaru - Tampa, FL Subaru of Jacksonville - Jacksonville, FL Palm Subaru - Gainesville, FL Folger Subaru - Charlotte, NC Lee's Summit Subaru - Lee's Summit, MO Koby Subaru - Mobile, AL Subaru of Gwinnett - Gwinnett, GA Annapolis Subaru - Annapolis, MD Austin Subaru - Austin, TX Gillman Subaru - Houston, TX McRee Subaru - Dickinson, TX Subaru of Dallas - Dallas, TX Subaru of Plano - Plano, TX Teape Subaru - Hurst, TX Palm Beach Subaru - West Palm Beach, FL Jack Miller Subaru - Kansas City, MO Beyer Subaru - Alexander, VA Heritage Subaru - Owings Mills, MD Wilkin’s Subaru - Glen Burnie, MD Bob Wade Subaru - Harrisonburg, VA Pence Subaru - Midlothian, VA Beyer Subaru - Alexander, VA Subaru of Richmond - Richmond, VA Perry Subaru - Norfolk, VA Heritage Subaru - Owings Mills, MD Kelly Subaru - Chattanooga, TN Prestige Subaru - Asheville, NC Fairway Subaru - Greenville, SC Big Red Subaru - Norman, OK Link to comment Share on other sites More sharing options...
ShockerGT Posted October 7, 2008 Share Posted October 7, 2008 Wow Doesn't really suprise me that SOA would want the name, but that kind of take over is just wrong. Link to comment Share on other sites More sharing options...
FishingFiend Posted October 22, 2008 Share Posted October 22, 2008 Somewhere in your negotiations, they lost site of the positive value and FREE marketing you are doing for the brand. I would bet that if the right people at SOA knew about this, they would find a better solution than stealing 6 years of your hardwork building a brand and community. Link to comment Share on other sites More sharing options...
BrownBoy Posted October 22, 2008 Share Posted October 22, 2008 what did SOA Blog over at nasioc have to say about this? I say everyone PM the hell out of them...and let them know ya feel. This is just ridiculous. Subaru Challenge was awesome the two times I attended. Link to comment Share on other sites More sharing options...
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