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Subaru Sales are Up


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Guest heightsgtltd

Interesting article and glad to hear it. I am surprised that people are responding to those "love" ads, and I would like to see the proof that they are actually working.


meanwhile, the marketing VP initially says that you need to appeal to emotional side of consumers and at the end says "Subaru buyers tend to be sensible and practical"



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Foresters are cannibalizing Outback sales, but sedan sales are up quite a bit. Not enough to offset what Forester is taking though.

The Forester? Ew, I don't know what the rest of you think, but I think the Forester is ugly as sin.

Not that I am planning on buying a new car any time soon, I am quite happy with my '96 legacy.

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