FARIS Posted September 21, 2006 Share Posted September 21, 2006 So on my way to work, there was an ad for the wrx with a tagline of safe and fun to drive. I know this is not for all subarus and just the wrx but is subaru starting to add the our cars not just safe people haulers? could we see a shift in marketing for the product line, or is this just for the wrx crowd? by the way the advertisment was female oriented as well if that counts for anything. Link to comment Share on other sites More sharing options...
rao Posted September 21, 2006 Share Posted September 21, 2006 Inexpensive and built to stay that way. Rob IF YOU CARE ABOUT YOUR CAR YOU SHOULD NEVER DRIVE IT Link to comment Share on other sites More sharing options...
FARIS Posted September 21, 2006 Author Share Posted September 21, 2006 so i take it you have not heard the new commercial? Link to comment Share on other sites More sharing options...
SLegacy99 Posted September 21, 2006 Share Posted September 21, 2006 Sexy and stylish. Link to comment Share on other sites More sharing options...
rao Posted September 21, 2006 Share Posted September 21, 2006 so i take it you have not heard the new commercial? I have seen the print ads. The point is that they keep trying to change direction but can't shake their old image. Rob IF YOU CARE ABOUT YOUR CAR YOU SHOULD NEVER DRIVE IT Link to comment Share on other sites More sharing options...
FARIS Posted September 21, 2006 Author Share Posted September 21, 2006 I don't know if that is completely true. I do agree that they seem to change their philosophy every 10 seconds, but if they pick a direction and hold to it I think that they could develope a new brand image of 'safe n' fun' Link to comment Share on other sites More sharing options...
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