where are the subie commercials?

[phuzaxeman]

I think we're underestimating the power of Word of mouth too.

Small example..

 

 

 

 

I don't imagine Subaru needing that sort of advertisment to sell thir cars.. mostly because the cars speak for themsleves as do their owners.

 

Also consider, we already own Subarus, are fairly loyal, so there is no need to keep enticing us.. I know they don't need to advertise to me, in me they have a customer for life so wasting ad dollars on me is pointless.

 

 

i was never a subaru fan. the brand to me was a complete bland outlook. most subarus looked pretty ugly for such a long time. 3 things sold me on the subaru: when the subaru advertised the wrx rally champion cars, the billboard in houston that showed the legacy in 0-60 in 5.7 sec., and the japanese legacy website. word of mouth is great, but if you're going to make a great car, you need to put the creative advertising. i didn't buy the subaru because of word of mouth. i bought it after i saw the advertisements and did my own research.

[emulous]

Subaru is the first manufacturer to do "gay specific" television ads for the new Viacom 24-hour gay channel Logo. The ads are also supposed to appear on Bravo, HGTV and the Sundance Channel. If you take out the gay apsect out of them, they are some pretty creative commercials and I think will get the "non-gay" audience to notice something different about Subaru.

 

You can see all the gay ads Subaru has done for the last ten years on www.commercialcloset.com and do a search for Subaru. As far as I can tell, it's only Subaru of America doing gay specific advertising for Subaru, but I could be wrong on this.

 

Here are the storyboard pics for the new commercials, the quicktime movie links follow:

 

 

 

A handsome man in an outdoors location is introduced in front of a car, with the text "Beauty," then with a spin, a second man appears and the background changes to a citycscape and text adds, "meets Power." The first one smiles at the other.

 

Similarly, a young woman on a cell phone appears with her car parked on a city street. The text says "Sophisticated." Another spin, and a second woman appears, and the car is now next to an East Coast townhome. The text adds "meets Sensible."

 

Another spin brings back the two men who walk past each other, turn and look back with a smile (suggesting that they're cruising each other), with the text "Proving that opposites can not only attract..." Then the car and the two men are watching a sunset together. "They also may form a most perfect union."

 

Final text says "Introducing the progressive B9 Tribeca."

 

This commercial is indeed progressive for the auto industry in particular, and for advertisers in general. Subaru is one of the first to create custom designed ads for Viacom's 24-hour gay channel, LOGO. The campaign is expected to also run on non-gay cable networks including Bravo, Sundance and HGTV.

 

As is now the standard for Subaru, the text all carries double meanings for the car as well as in this case for the people being shown, and the viewing audience. Using high-speed still photography of actors and digital models of Subaru vehicles, which were then animated and composed with entirely artificial digital environments.

 

It is the only one of the three commercials in the campaign to feature women, who are also a mixed race couple.

 

Using photographs and animation instead of film or video cut the costs of the ad "by thousands and thousands," John Nash of Moon City Productions says, because of the smaller number of people involved for the production. "It took us a while to think, 'What is a gay commercial for Subaru?' We went back to the print ad 'Different drivers, Different roads, One car" and took the core of that concept, which is that anybody could relate to it and the license plates customized it for G&L consumers."

 

Opposites Attact

 

http://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11114.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11115.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11116.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11117.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11118.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11119.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11120.JPG

 

http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=2438

[emulous]

Shadows:

 

 

 

 

This is one of three custom TV spots Subaru custom designed for Viacom's 24-hour gay channel, LOGO, making Subaru one of the first advertisers to do so. The campaign is expected to also run on non-gay cable networks including Bravo, Sundance and HGTV.

 

Using high-speed still photography of actors and digital models of Subaru vehicles, which were then animated and composed with entirely artificial digital environments.

 

Using photographs and animation instead of film or video cut the costs of the ad "by thousands and thousands," John Nash of Moon City Productions says, because of the smaller number of people involved for the production.

 

"It took us a while to think, 'What is a gay commercial for Subaru?' We went back to the print ad 'Different drivers, Different roads, One car" and took the core of that concept, which is that anybody could relate to it and the license plates customized it for G&L consumers." Nash, who owns a Subaru himself says, "The idea for this one came about on a biking trip. I love looking at the shadow of my bike on top as I drive and it moves up and down on the road."

 

http://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11121.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11122.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11123.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11124.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11125.JPG

 

http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=2439

[Blacksheep1]

I saw the one with the toureq. pretty lame if you ask me

[jc51373]

I agree with that last post, I bought for more reasons than word of mouth...

 

But here is my two cents, because I faced this same dilemma sine this was my first exposure to Subie. I faced alot of questions, like why aren't their lease programs competitive like Honda and Toyota, and why in hell don't they advertise this Legacy GT in some intense ad that illustrates the thrill of driving.

 

My feeling is this, Subaru clearly has made a decision not to try and keep up with their percieved competition (honda Toyota). Rather they have quielty gone after a different market (Volvo BMW etc). Problem with this approach from my perception is this...Subaru has clearly sent a message with the Legacy GT, which is we want the discerning buyer, the buyer that cares about detail, performance and refinement, and quality and reliability. But if you want to go for that buyer you need to have the same overall approach as the manufacturers that have been attracting this smae buyer, which is.....Subsidized leases, low APRs, available inventory, full-blown advertising and marketing campaigns, Superior Service, and so on...In my opinion, Subaru falls short here and their business model is somewhat hazy and mixed right now to me, they are clearly evolving. From a company that appeals to the buyer who simply wants a capable, reliable car, to attempting to add the buyer with higher expectations and standards, one who wants performance, and overall refinement. And if possible, the prestige factor.

 

I guess we just have to be patient while they iron out the wrinkles. But is sure is frustrating.

[emulous]

Different Roads:

 

 

 

This is one of three custom TV spots Subaru custom designed for Viacom's 24-hour gay channel, LOGO, making Subaru one of the first advertisers to do so. The campaign is expected to also run on non-gay cable networks including Bravo, Sundance and HGTV.

 

Using high-speed still photography of actors and digital models of Subaru vehicles, which were then animated and composed with entirely artificial digital environments.

 

Using photographs and animation instead of film or video cut the costs of the ad "by thousands and thousands," John Nash of Moon City Productions says, because of the smaller number of people involved for the production. "It took us a while to think, 'What is a gay commercial for Subaru?' We went back to the print ad 'Different drivers, Different roads, One car" and took the core of that concept, which is that anybody could relate to it and the license plates customized it for G&L consumers."

 

http://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11126.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11127.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11128.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11129.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11130.JPGhttp://www.commercialcloset.org/images/data/COMCLOSET_PICS/picture/11131.JPG

 

http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=2440

 

They definetely should of used an STI and Legacy GT for this ad, driving along the gender symbols.

[emulous]

Yeah, I totally agree that Subaru of America is trying to go after the higher end, rather than than their true competition and they definetely have to work out the wrinkles in order to truly be able to compete with Volvo, BMW, Audi, especially at the dealer/service level.

 

I think they got rid of the Legacy GT non-limited because it was the same price as the WRX with the limited/leather package. Yet the Legacy's true competition right now is the Mazdaspeed6 which can be gotten cheaper (based on MSRP, not actuall purchase price) than a Legacy GT. Which I think is a big mistake. I never would of bought my LGT Wagon at MSRP price, it took a major discount via the 2K rebate, and dealer discounts.

 

The fact that a Tribeca can reach close to 40K is something Subaru is not ready to deal with on a customer service level and I have a feeling it might come back to bite them in the ass.

 

It should be interesting to see how this all plays out, but I don't have a good feeling about it.

[Jon in CT]

Member gt_ltd posted the three commercials Subaru created for the Logo channel back on Sept 1 at http://www.legacygt.com/forums/showthread.php?t=18163. Maybe he can be persuaded to re-host them (the links are broken) so we can watch them without having to slog through the Logo channel waiting for them to come on.

 

BTW, according to http://www.mediaweek.com/mw/news/cabletv/article_display.jsp?vnu_content_id=1001219921, Subaru was going to give away a plasma TV in conjunction with those ads:

The first ad, titled “How Do You See Yourself?,” will run between Oct. 11-31, coinciding with National Coming Out Day (the 11th) and the launch of Logo’s first scripted comedy, Noah’s Arc (Oct. 19). Print ads in gay-friendly outlets like The Advocate and Out will herald the Subaru brand, point readers to Logo and offer details about an online contest that challenges viewers to identify various components of the spot for a chance to win a plasma screen TV.

[Drakuun]

I never meant to imply that Ad's don't work.. I meant no offence to those who first saw an ad that peaked their curiosity.

 

Be it an Ad, or from the mouth of an owner, In the end we all did our home work and arrived at the same conclusion.

Now, We own Subarus.

[emulous]

']Member gt_ltd posted the three commercials Subaru created for the Logo channel back on Sept 1 at http://www.legacygt.com/forums/showthread.php?t=18163. Maybe he can be persuaded to re-host them (the links are broken) so we can watch them without having to slog through the Logo channel waiting for them to come on.

 

BTW, according to http://www.mediaweek.com/mw/news/cabletv/article_display.jsp?vnu_content_id=1001219921, Subaru was going to give away a plasma TV in conjunction with those ads:

 

 

The contest is here: http://www.subaruspot.com/

 

There are no winners listed, so I guess it's still going on. [edit]My bad, it did end on 10/31/05, but the Shadow's commercial is on that site too in much better quality.

 

The commercial closet has the ads hosted on their website from the links that I gave below the story boards, but they are not great quality and rather small.

 

If someone has the ads, I'll be happy to host them.

 

BTW are you the same Jon[in CT] on NASIOC?

[Slickvic]

http://www.commercialcloset.org/cgi-...ml?record=2440

I saw 2 girls kissing on this site. I bet Jedimaster will be all over this.

[gt_ltd]

']Member gt_ltd posted the three commercials Subaru created for the Logo channel back on Sept 1 at http://www.legacygt.com/forums/showthread.php?t=18163. Maybe he can be persuaded to re-host them (the links are broken) so we can watch them without having to slog through the Logo channel waiting for them to come on.

 

member gt_ltd told me the links are working again.

[The B4]

e below the story boards, but they are not great quality and rather small.

 

If someone has the ads, I'll be happy to host them.

 

BTW are you the same Jon[in CT] on NASIOC?

 

LOL this should have been a no brainer...