Steering Wheel Arena: Hyundai vs. BMW and VW

[Gelacy]

http://www.autoblog.com/2011/09/26/what-can-hyundai-do-silently-and-inexpensively-that-volkswagen-a/

 

At about 1:45, while sitting in the cabin, he adjusts the steering wheel and begins to query his seconds on what he discovers. As far as our native German speaking helper could tell, Winterkorn wants to know how Hyundai managed to make an adjustment mechanism that doesn't make any noise, going so far as to say, "How do they do it? BMW can't do it, we can't do it... no clanging!" And then one of the gentlemen appears to answer, "We had a solution but it was too expensive..."

 

It's interesting to hear those words come from someone who holds a position like his.

[hmmrdwn]

http://www.autoblog.com/2011/09/26/what-can-hyundai-do-silently-and-inexpensively-that-volkswagen-a/

 

 

 

It's interesting to hear those words come from someone who holds a position like his.

 

Thanks for sharing that. I love it. It's great for a couple reasons. The first is that germans will make something so complicated to reduce noise or provide perceived refinement that it will be a $1000 service invoice for any related repairs. It drives them crazy when someone else comes along and out engineers them at a lower cost. How can they sell refinement when the competitors are beating them at their own game?

 

Our Subies aren't the most refined and don't care to be. The name of the parent company says it all, "Fuji Heavy Industries". Our cars are rough, tough, rude and crude...but at a very good price. We can go through mud, snow, rocks and sand without worrying about hurting the finish. Let's leave the fancy pants stuff to the boys sitting on the sidelines afraid to get their hands dirty. Give me a solid, gear on gear mechanical action. We will deliver the mail, the groceries and paychecks....while they sit around and stare at their cars putting the steering wheel up and down.