Philpug Posted June 5, 2007 Share Posted June 5, 2007 [ame=http://www.amazon.com/Where-Suckers-Moon-Advertising-Campaign/dp/0679740422/ref=pd_bbs_sr_1/105-8500726-5029264?ie=UTF8&s=books&qid=1181066477&sr=8-1]Where the Suckers Moon[/ame]. It tells the story of Subaru through the late 80's into the 90's and how advertising played its roll. A great read. Link to comment Share on other sites More sharing options...
Origtopcat Posted June 5, 2007 Share Posted June 5, 2007 just checked it out on Amazon...looks interesting..picked up a copy for under $8.00 (inc. shipping) Nemo me impune lacessit Link to comment Share on other sites More sharing options...
SLegacy99 Posted June 5, 2007 Share Posted June 5, 2007 I might just go out and get this now. I need something good to read for my upcoming trip and this does look interesting. Thanks. Link to comment Share on other sites More sharing options...
Slickvic Posted June 6, 2007 Share Posted June 6, 2007 I bought it last week and I'm about 80% thru it already. Everyone should keep in mind that this book focuses on the advertising campaign for Subaru around 1991-92. The first few chapters do go into great detail about how Subaru entered the North American market in the late '60s and how SOA was formed. However the later chapters cover much more material concerning the advertising aspect rather than the details about Subaru and the product line per se. Sure he talks about the Legacy and the SVX, but just when you think he is going to reveal more "behind the scenes" secrets, he goes off on another advertising tangent. Overall I highly recommend this book, but it gets a bit frustrating at times. Link to comment Share on other sites More sharing options...
BDII Posted June 6, 2007 Share Posted June 6, 2007 do they have this on tape? I don't know how to read. Need forum help? Private Message legGTLT Link to comment Share on other sites More sharing options...
SLegacy99 Posted June 6, 2007 Share Posted June 6, 2007 3 chapters in and this is interesting. I had no idea that the fate of SOA rested with the success of the Legacy. Link to comment Share on other sites More sharing options...
SLegacy99 Posted June 9, 2007 Share Posted June 9, 2007 Yep, and now it seems like they are trying to kill the Legacy No. They just dont know a good thing when its in front of them. So much potential... Link to comment Share on other sites More sharing options...
V-Power Posted June 11, 2007 Share Posted June 11, 2007 What's changed at Subaru since? Market the cars ... not Sheryl and Lance. What's hip about the restyled Tribeca? Yet, it carries a "hip" name. SOA needs to hire some outsiders ... hopefully Toyota will provide some influence. Not that Subaru will dominate or ever become big, but they need to find their niche and stay in tune with them. Link to comment Share on other sites More sharing options...
Hanger Posted June 11, 2007 Share Posted June 11, 2007 im thinking to majoring in Marketing... i'll order this, seems like a good read ○ ○ ○ Instagram: itshangertime :spin: ○ ○ ○ Link to comment Share on other sites More sharing options...
Hanger Posted June 11, 2007 Share Posted June 11, 2007 just ordered one ○ ○ ○ Instagram: itshangertime :spin: ○ ○ ○ Link to comment Share on other sites More sharing options...
cwmiller Posted June 12, 2007 Share Posted June 12, 2007 just ordered it, looks really good. thanks Link to comment Share on other sites More sharing options...
Philpug Posted June 12, 2007 Author Share Posted June 12, 2007 I find it ironic. The book is about poor marketing and it has the title 'Where the Suckers Moon". what does that have to do with marketing and or Subaru???? Link to comment Share on other sites More sharing options...
Slickvic Posted June 12, 2007 Share Posted June 12, 2007 I find it ironic. The book is about poor marketing and it has the title 'Where the Suckers Moon". what does that have to do with marketing and or Subaru???? I dunno. Thats gotta be one of the stupidest book titles I have ever seen. The picture on the cover is equally lame. Link to comment Share on other sites More sharing options...
SLegacy99 Posted June 15, 2007 Share Posted June 15, 2007 So the ad idea for the Legacy with the woman climaxing as the man changes gears, HILARIOUS! Link to comment Share on other sites More sharing options...
pdw Posted June 15, 2007 Share Posted June 15, 2007 I assume this is about the Paul Hogan ad compaign since that and the Outback are what saved Subaru. Maybe Subaru needs to bring Paul Hogan back. Link to comment Share on other sites More sharing options...
SLegacy99 Posted June 15, 2007 Share Posted June 15, 2007 I assume this is about the Paul Hogan ad compaign since that and the Outback are what saved Subaru. Maybe Subaru needs to bring Paul Hogan back. No this is before the Legacy Outback debuted. Its the intro. of the Legacy and the SVX. Link to comment Share on other sites More sharing options...
pdw Posted June 15, 2007 Share Posted June 15, 2007 No this is before the Legacy Outback debuted. Its the intro. of the Legacy and the SVX. Whatever ad campaign that was wasn't too memorable then. The SVX sold like crap and Subaru was in deep shite until the Outback came out. Link to comment Share on other sites More sharing options...
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