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No More Fuji Heavy Industries (FHI)!


DrD123

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It's Subaru Corporation, now!

 

http://media.subaru.com/pressrelease/947/1/fuji-heavy-industries-ltd-change-company-name-subaru

 

 

May 12, 2016

 

FUJI HEAVY INDUSTRIES LTD. TO CHANGE COMPANY NAME TO SUBARU CORPORATION

 

– Enhancing the Subaru Brand with the Aim to Become “a Compelling Company with a Strong Market Presence” –

 

Tokyo, Japan - Fuji Heavy Industries Ltd. (FHI; Head Office: Shibuya-ku, Tokyo; President & CEO: Yasuyuki Yoshinaga) today held an extraordinary meeting of its Board of Directors and resolved to change its company name to SUBARU Corporation with effect from April 1, 2017 (tentative date). Implementation of the name change is subject to shareholder approval for amendments to the Company’s Articles of Incorporation at the 85th General Meeting of Shareholders scheduled for June 28, 2016.

 

The origins of FHI date back to the foundation of the Aircraft Research Laboratory (later to become Nakajima Aircraft Co., Ltd.) in 1917. After going through a number of reorganizations, FHI was established under its current name in 1953. Since then, the Company has expanded its businesses ranging from aerospace and industrial products segments to its primary business of Subaru automobiles which began with the introduction of the Subaru 360 minicar in 1958.

 

Today, the Subaru automotive business operates in more than 90 countries worldwide and continues to achieve strong growth thanks to the support of its customers around the globe. For the fiscal year ending March 2017, Subaru projects its global vehicle sales to exceed one million units (1,050,000 units on a consolidated basis) for the first time in its history.

 

In its mid-term management vision “Prominence 2020” announced in May 2014, FHI set a corporate vision for 2020 of being “a high-quality company that is not big in size but has distinctive strength”. To this end, the Company is focusing on two initiatives: enhancing the Subaru brand and building a strong business structure.

 

FHI is taking the opportunity of the 100th anniversary of the 1917 founding of Nakajima Aircraft to change its long-familiar company name and unify it with its brand name. The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries.

 

Under our new company name, we will continue to seek sustainable growth by offering Subaru’s distinctive value of “Enjoyment and Peace of Mind” to customers worldwide, pursuant to our management philosophy of aiming to be “a compelling company with a strong market presence built upon its customer-first principle”.

 

Brief History of Fuji Heavy Industries Ltd.

  • 1917: Chikuhei Nakajima establishes the Aircraft Research Laboratory.
  • 1918: The Aircraft Research Laboratory renamed the Nakajima Aircraft Factory (then incorporated as Nakajima Aircraft Co., Ltd. in 1931).
  • 1945: Nakajima Aircraft Co., Ltd. reorganized as Fuji Sangyo Co., Ltd., switching from aircraft manufacturing to production of civilian goods.
  • 1950: In accordance with the Enterprise Reorganization Act, Fuji Sangyo Co., Ltd. split into 12 companies, including Fuji Kogyo, Fuji Jidosha Kogyo, and Utsunomiya Sharyo.
  • 1953: Five of the 12 companies, including Fuji Kogyo, contribute capital to establish Fuji Heavy Industries Ltd. (FHI acquires and merges with the five companies in 1955).

 

Origin of the Subaru Name

Subaru is a Japanese name for the Pleiades star cluster. Subaru was the first brand to use a Japanese name for its vehicles. The name symbolizes the unity of the six companies related to Nakajima Aircraft that merged to form Fuji Heavy Industries.

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Nakajima Aircraft Company made the Japanese Zeros prior to WWII, and post war switched over to producing civilian goods.

GTEASER's 2012 Legacy GT - Sold

GTEASER's 2009 XTeaser - Sold

GTEASER's 1992 Legacy SS - Sold

 

Stapp's Law: “The universal aptitude for ineptitude makes any human accomplishment an incredible miracle.”

 

"Simple incompetence is a far more sinister force in the world than evil intent."

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Nakajima Aircraft Company made the Japanese Zeros prior to WWII, and post war switched over to producing civilian goods.

Mitsubishi designed the Zero and Nakajima only made the float plane version (A6M2-N). Primary Nakajima planes were:

 

Ki-43 (Oscar) - Primary Japanese Army fighter

B5N (Kate) - Primary Japanese Navy torpedo bomber

B6N (Jill) - Late-war replacement for Kate

 

Nakajima was also a major producer of radial engines during the war years.

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Costco recently started carrying a Subaru-powered power washer and a Subaru lawnmower. More recognizable than an FHI power washer...

 

Friend has the power washer and is a contractor- says it's the best one he's ever owned.

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I want one. Saw them at Costco last week for $269.

GTEASER's 2012 Legacy GT - Sold

GTEASER's 2009 XTeaser - Sold

GTEASER's 1992 Legacy SS - Sold

 

Stapp's Law: “The universal aptitude for ineptitude makes any human accomplishment an incredible miracle.”

 

"Simple incompetence is a far more sinister force in the world than evil intent."

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Better pick up a Powerstroke Subaru Pressure Washer at Costco while I have the chance.

GTEASER's 2012 Legacy GT - Sold

GTEASER's 2009 XTeaser - Sold

GTEASER's 1992 Legacy SS - Sold

 

Stapp's Law: “The universal aptitude for ineptitude makes any human accomplishment an incredible miracle.”

 

"Simple incompetence is a far more sinister force in the world than evil intent."

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Honda lawnmowers are sought after by professionals, why not keep Subaru small engines....I don't get it.

GTEASER's 2012 Legacy GT - Sold

GTEASER's 2009 XTeaser - Sold

GTEASER's 1992 Legacy SS - Sold

 

Stapp's Law: “The universal aptitude for ineptitude makes any human accomplishment an incredible miracle.”

 

"Simple incompetence is a far more sinister force in the world than evil intent."

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Honda lawnmowers are sought after by professionals, why not keep Subaru small engines....I don't get it.

 

Just too little margin and room for growth there to try to go against entrenched giants like Honda. If the Honda was the same price then most people would buy it and be very satisfied that they got a great engine name like a Honda. They don’t care that it is built in China or wherever and in my experience they are great little engines regardless.

 

Subaru used the excuse of needing to transfer the engineers to the car division but I don’t know if that is a very good excuse to shut down the entire division. Can’t they hire more and move some around?

 

I think low margin and growth and high competition and price pressure is much more likely. They think they can make more money on their ‘premium’ cars and can compete better there than as low cost/high volume small engine company, and are choosing to focus on that core business. In that way they will maximize their chances of continuing to grow their market share in the more lucrative car market.

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